One Cleveland family's tradition of excellence in the art of fine jewelry began in the court of Czar Nicholas before the turn of the 20th century. When Abraham Sheremet humbly created masterpieces for the Romanovs, he might never have imagined that his true gift would be the legacy he passed on. A hundred years later, his great grandson, Steve Greenberg, continues to transform that gift in a fourth-generation business that has been a trusted member
of the Cleveland-area community since 1949.
IMG represents the initials of Steve Greenberg's father, Isadore Moses Greenberg. He brought the skills he learned from his grandfather in diamond setting from his boyhood home in Pittsburgh and established himself in downtown Cleveland only a few years after the end of World War II. His family had already survived a revolution and another world war and emerged at mid-century with some of the finest work in the Cleveland area. Isadore's mother (Sheremet's daughter), a skilled watchmaker as
well, was a living example for her son to provide people with only the best they could offer.
 At its current location on Mayfield Road in Lyndhurst since 1984, IMG is tucked into a beautifully designed modern building commissioned by the Greenbergs to provide their customers with an intimate setting that allows comfort and convenience. But while the sleek building might be a masterpiece in itself, the real work showcased is the designer jewelry, quietly surrounding the customer in
simple yet exquisite cases and illuminated by expertly placed front windows and lighting design. The works of in-house designers rest comfortably beside those of such names as Versace and Cyma; the key designer is Steve's wife, Hannah, who is more commonly known under her artist's name, Hanchu.
IMG is the largest importer of loose diamonds in Northeast Ohio and is known around the world for the quality of its designs. One of the many awards bestowed on IMG was the 1973 American Design Award from DeBeers Diamonds Today, perhaps the most prestigious. IMG's original designs are created even today by beginning with a wax carving before proceeding on to the precious metal that will become the final product. One step away from the showroom and downstairs on the premises, the diamond setters
and artists are busy at work on the jewelry. Whether it is a custom design or one of the several presented for sale in the showroom, the care of their customers is visible. In a day of mass-market production, IMG presents a window to the past with its tradition of honoring the desires of all who come through the front door. From the young couple starting out to the husband buying something special for his wife of 25 years - to celebrate their marriage and their success - IMG customers come away
with more than jewelry.
IMG also extends the value of family concern to the community at large, sponsoring innumerable charities, including muscular dystrophy, cancer and Jewish charitable organizations. |
