IMG is the exclusive distributor of Pure Fire diamonds. One of the most hotly contested views on diamonds in the jewelry industry is the term "ideal cut" as it refers to round brilliant cut diamonds. A 19 year old mathematics student, Marcel Tolkowsky, wrote a theory on paper of what he believed could be the most effective way to cut a round diamond. Nearly 100 years later, the GIA is in the 2nd part of a 3 part study to
determine the best way to cut a round diamond. Thus far, using computer technology that wasn't available in 1919, they have found that the Tolkowsky version is off. Recently, in the February 2002 issue of "Modern Jeweler" Magazine, William Boyajian, the President of GIA was quoted as saying, "Let's just say it's probably a meaningless word," when asked about the term "ideal cut."
The GIA, the foremost authority on diamond grading in the world, does not grade cut. Dr. James E. Shigley, research director at the GIA Carlsburg California lab has said that the terms and measurements that define and prescribe cut and its effect are so far from being understood and quantifiable as to make cut grades meaningless. "We are all using the same words, brilliance, fire, radiance, dispersion, scintillation, but we're not speaking the same language."
Thus was born the Pure Fire brand diamond. The Pure Fire cut gives the maximum beauty and brilliance in a round diamond. Pure Fire diamonds require a tolerance of certain measurements of a round diamond. The table of round diamond should be 57.0% to 61.9%, the depth should be 59.5% to 63.5%, the crown angle should be 32.5 degrees to 36.5 degrees, and the pavilion angle should be 40 degrees to 42 degrees. These are the basic standards that Pure Fire refers to. Most importantly, the diamond
should be pretty. The reason cut is not quantifiable is that we buy diamonds that are beautiful and sometimes science and art are truly separate. When you purchase a diamond, purchase it because it is beautiful. Trust your eyes. Because when all is said and done, you want to look at the diamond and smile knowing you possess a gem that you appreciate.
The funny thing about all of this is that while the "ideal cut" round diamond is debated, no one has considered coming up with an "ideal cut" for the princess, oval, emerald, heart or pear cut diamonds. In the true meaning of all this is that there is no ideal cut for any diamond.
Laser Inscriptions
Once you have selected your beautiful diamond at IMG Jewelers, and if so desired, we will be happy to have your diamond laser inscribed for you. These inscriptions are visible only under magnification. The inscriptions are considered permanent because they can only be removed by a trained diamond polisher. In effect, these also add protection and security to the identification of your diamond. Any shape of diamond can be inscribed. Create your own unique phrase (up to 15 characters) or employ a
logo, a signature or a hand-written phrase.
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