Buying jewelry can be a daunting prospect if you’re not well versed in gemstones and metals, especially considering how expensive jewelry can be. The fact that there are several jewelers out there competing for your business only complicates matters.
Whether you want to surprise someone special with an unforgettable jewelry gift or you’d like to treat yourself to something sparkly, it’s important to find a reputable jewelry store in Cleveland that can educate you regarding your options and guide your purchase. Below are 5 tips for finding and choosing a reputable Cleveland jeweler.
1. Know your stuff
First and foremost, know your stuff because buying jewelry is a major financial and emotional investment. Take the time to learn the basics so you can dive into the jewelry buying process with practical knowledge. For example, if you’re planning to buy diamond jewelry, it’s essential to know how to evaluate the 4 C’s: cut, carat, clarity, and color. Fortunately, the Internet provides the tools you need to become a knowledgeable consumer. Even a quick online search could arm you with some crucial jewelry knowledge.
2. Shop around before buying
Shop around and speak with various jewelers before making a purchase. If possible, ask friends and family for recommendations. It’s ideal to settle for a jewelry store in Cleveland that has a longstanding, solid reputation and proven track record in the industry so you can rest assured that you’re receiving a quality product and service. Additionally, evaluate a jeweler’s reputation by checking with the local Better Business Bureau. Established, reliable jewelers typically offer a wide selection of jewelry, have staff with a strong gemological education, and offer a return and exchange policy that is based on guaranteeing your satisfaction.
3. Opt for a local, family-owned jeweler
These days, mass-market jewelers easily outnumber local, family-owned jewelers, but the former leave a lot to be desired when it comes to the quality and originality of their products and their level of customer service. Small jewelers live or die by their reputation and must operate with honesty, integrity, and expertise in order to stay in business. Moreover, local jewelers tend to develop strong relationships with their customers because they see them as more than walking wallets.
Online jewelry stores are becoming increasingly common, but buying jewelry online should be avoided when possible because the Internet is replete with jewelry scams perpetrated by less-than-ethical jewelers. Besides, the experience of viewing and comparing jewelry in person with a helpful and friendly salesperson there to assist you is second to none.
4. Get it in writing
Be sure to choose a Cleveland jeweler that can provide you with a written statement or appraisal card attesting to the quality of any jewelry they sell. The statement might include details like the jewelry’s approximate retail value or its carat weight, cut, color, and clarity.
5. What are their credentials?
When evaluating different Cleveland jewelry stores, check out their industry credentials. Have they won any awards that show their legitimacy? Is their staff GIA-trained? If a jewelry store doesn’t have any credentials that build trust, look elsewhere.
Are you searching for a reliable Cleveland jeweler? IMG Jewelers is a fourth-generation family business that has been a trusted member of the Cleveland-area community since 1949. A past recipient of the prestigious American Design Award from DeBeers Diamonds, IMG Jewelers is known the world over for the quality of its designs. Browse our collection online or come visit our showroom in Lyndhurst, Ohio!