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Mistakes to Avoid When Buying Diamonds

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Buying diamond jewelry, especially for an engagement or wedding, is probably one of the most significant purchases that you’ll make in a lifetime. If you want to purchase beautiful diamond jewelry that will last for years to come, avoid the following mistakes.


Not Educating Yourself


Buying diamond jewelry can be a daunting experience, to say the least. There is a lot of misinformation out there, so it can be tough to cut through the clutter and find great advice on buying high-quality diamonds.


Learning about the four C’s of diamonds is incredibly important. The four C’s are cut, color, clarity, and carat weight. Evaluating these qualities can help you determine a diamond’s value:


Color: Truly colorless diamonds are rare and extremely valuable. A perfect diamond would have no color, like a drop of pure water. The best color rankings are D, E, and F, all of which are considered colorless.


Cut: Cut refers to a diamond’s shape as well as its proportions and symmetry. The most popular diamond cut is round brilliant. Other types of diamond cuts available include pear, oval, emerald, and marquise. 


Clarity: Clear diamonds are highly prized because they sparkle more. Clarity is a measurement of the tiny imperfections, known as inclusions, found in diamonds. The visibility, number, and size of inclusions affect the clarity of a diamond.


Carat weight: A metric carat is the unit of weight by which diamonds are measured. Large diamonds are less common than small diamonds, so the larger a diamond, the more expensive it usually is. A two-carat diamond weighs about as much as a small paper clip.


Cut is the most important factor to consider when purchasing a diamond because cut has a significant impact on a diamond’s beauty, cost, and durability. A diamond’s cut affects the way light travels through the stone and how much light is reflected back to the eye.


Purchasing Diamonds on the Internet


The Internet has many seemingly great deals on diamonds, but if it sounds too good to be true, it probably is. There are many people out there who are willing to take advantage of unknowing consumers who haven’t informed themselves about the diamond buying process. Purchasing diamond jewelry on the Internet isn’t recommended. You should buy diamonds in person, so you can evaluate the four C’s yourself.


Not Buying a Vivid Diamond


The most common complaint that women have about diamond jewelry isn’t size – it is sparkle. It’s important to choose a vivid diamond. “Vivid” is the term used in the industry to describe a sparkly diamond. Sparkly diamonds return a lot of light from their surroundings back up through the crown. Diamonds that are too deep or too shallow are less bright and sparkly because they return less light.


Choosing the Wrong Metal


An oft-overlooked aspect of buying diamond jewelry is choosing the right metal. The color of the metal you choose will influence the color of the diamond, so when shopping for diamond jewelry, check how different types of metal influence the stone’s color and appearance.


Buying Jewelry from an Unknown Jeweler


Diamond jewelry that you buy from a reputable jeweler known for offering high-quality pieces is sure to last a lifetime. IMG Jewelers is a jewelry shop in Cleveland, Ohio that has been in business since 1949. We are the largest importer of loose diamonds in Northeast Ohio. Contact us today if you’re looking for beautiful diamond jewelry for engagements, weddings, anniversaries, and all occasions!



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