There is no denying it: The internet is a fabulous place to purchase many retail items such as clothing, car parts, or even cell phones. However, the internet is NEVER the place you should be purchasing for your diamond engagement ring, your wedding bands, or even trade in your “outdated” jewelry to upgrade to newer pieces.
Why not purchase my jewelry online?
While IMG’s customers can benefit from doing some “pre-searching” or “research” on the internet for the styles and designs they like in their fine jewelry pieces, we recommend to all of our customers that they come by our store to see the sparkle, feel the weight, and view (in-person) the quality finishes.
Aside from the experience that a quality jeweler, such as IMG Jewelers, can offer in-store, there are four other great reasons to shop at your local, family-owned and operated jewelry store instead of taking a risk purchasing a fine piece on the internet.
Reason 1: Fraud.
Because fine jewelry can be considered a liquid commodity, it attracts a lot of fraud from both buyers and sellers. Because of this, there are often huge limitations set by bank cards, debit cards, and even merchants themselves on such purchases online.
While eventually a jeweler’s reputation for offering sub-quality pieces will catch up with them, there is also the chance that an online jeweler will try to pass off less-than-adequate diamonds, gems, or gold as something that they are not.
In comparison, if you are able to see, hold, and feel the piece of jewelry inside of the IMG Store, the quality and value of the piece is clearly undeniable. You will be able to discern the value on your own, and even compare the diamonds or gems to other fine pieces in our inventory.
Reason 2: Fine Print.
As with any contract, you have to read the “fine print.” The online contract might be a little deceiving though, as you might simply hit a “checkbox” to agree to the jewelry retailer’s terms and conditions. (When was the last time you REALLY read those agreements online?)
There are also clauses on the online jeweler’s website that are scrupulously placed, which might read something like “approximate size or carat weight” , or something even worse! They allow for “tolerances” in size, shape, and clarity that may make the piece of fine jewelry you are purchasing online a lower grade piece than what is actually advertised on the site. The fact is, there is just no absolute guarantee online as to what you might receive!
Reason 3: Price.
Considering that “tolerances” are allowed online, and that human error or website errors can also occur, what are you really paying for when you make an online jewelry purchase? There’s no way to know what you’ve paid for until you receive it in your mailbox. (And, there is something to be said for trusting your gold , platinum, and diamond jewelry to the mailbox, too, if you ask us!)
Unbelievably, on one of the most popular online jeweler’s websites, their terms and conditions actually state that there are errors on their website that their customers would be liable for! In fact, the content directly from their online contract reads:
“Data, including prices, may be inaccurately displayed on our Site due to system or typographical errors… and we do not honor inaccurate or erroneous prices… If the order has been shipped, you agree to either return the product or pay the difference...”
Reason 4: Customer Service.
The most attractive reason for doing business with your local Cleveland area fine jeweler should be the customer service you will receive. There is simply nothing that compares to the experience of a brick-and-mortar jewelry store, and talking to real, live jewelers and staff about your needs, wishes, and values.
At IMG Jewelers, our belief is that the jewelry-buying experience should be memorable and exciting. It should be in an intimate and personal setting, with all of your questions and concerns being addressed as you shop by one of our friendly and knowledgeable staff. Unlike an online jeweler, we offer the entire experience; allowing you to see, feel, and compare side-by-side with many other fine pieces we have in our store.
In addition to offering our expertise to aid you in purchasing your diamonds and fine jewelry pieces, we are also available to offer the other services that go hand-in-hand with fine jewelry such as ring resizing, appraisals, remounting, and repair work. And, unlike an online retailer, our qualified staff can even help you design the ring of your dreams, utilizing our custom design services and years of experience in creating stunning one-of-a-kind pieces.
In conclusion, go ahead and do your research online for styles you wish to purchase! You can even browse the galleries we have on our own website at www.imgjewelers.com. But, when you are ready to make a purchase, we advise you to stop by our store, browse our merchandise, and ask questions of our staff. We’ll help you find exactly what you are looking for, and provide you with the best value, service, and quality jewelry pieces available anywhere.